Originally Posted by kylewill

This is my attempt to minimize the .mobi debate. I have been developing websites for clients and myself since the 90's, and have been involved with hundreds and hundreds of client perspectives since then. Some small, others fortune 500 companies. .mobi is obviously all about marketing, and promotion. Every day business owners are starting to hear about it, more so than I ever noticed with .biz and .info. However, it is also about the user experience being easiest.

The reality is, mobile devices will always be small. The best user experience is developing a custom site specifically for mobile viewers. .....

This is where .mobi has its place, in branding and creating mobile only sites. While you could also use a dot anything for your extension, the .mobi provides a marketing incentive that is memorable and gets your users interested.

.... When they advertise and promote this, having the ".mobi" can provide some marketing hocus pocus to make it MEMORABLE and spread faster virally.
..... If you were starting up a true non-profit or informative organization, there is no question that using a .org is a great route to go. You may also grab the .com to protect your brand, but you would then redirect this to the .org, making this your desired identity.

The logic above using a .org to better promote your company's goals can be applied to .mobi.