Quote:
Originally Posted by elivate  Without going into specifics, why would do ppc revenue drop on a domain that has not been changed keyword wise? Traffic and clicks are very steady... One day it gets a certain amount per click then the next it drops...
Is this on Google (or yahoo)? Is this the ppc comapny in general? |
You need to understand quality scores per engine and keep upto date with the changes to terms of quality score per engine which significantly impact your income. Same goes for economy, market trends and competitors. There are lots of factors and those were just the general ones without going into technical ones.