| I don't think meaning is what companies who get 2-letter domains are after - I think it's more about clout/eliteness. Yellow Pages used to be the dominant force, but now with so much competition especially fierce competition from the likes of Yellow Book, they probably wanted to do something to regain some of the clout and dominant aura they once had.
I'm sure the business the domain had been doing probably helped a lot too - relevant traffic for them included in with maybe the only other domain they could ever possibly want for branding purposes. I'm sure that amount of money isn't that big for them.
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