DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars - View Single Post

**none** · 12-19-2005, 04:10 PM

In regard to SERP vs PPC bids vs Overture, I think you guys are all correct, in that a balance should be achieved and that any one measure is not the definitive yardstick.

SERP: as Dave pointed out, an ubiquitous character or word like '大' (big) with no real commercial value will return 50mm results.

PPC: remember 'mesothelioma'? Something that pays well today may not pay as well tomorrow. That said, quality generics like Olney's 'haken' will probably always do well. The message? Go with the quality generic. Nothing new there.

Overture: I haven't noticed a positive correlation between large overture and more type-ins with IDN. The most type-ins I get are for a common household piece of furniture with a simplified ovt of 1,500. In contrast, a term with 150,000 ovt gets no type-ins.

12-19-2005, 04:10 PM	#49 (permalink)
none Exclusive Lifetime Member Last Online: 07-08-2007 10:48 PM iTrader: (25) Join Date: Feb 2005 Posts: 520 DNF$: 745	Re: IDN .com with OVT over 10,000 In regard to SERP vs PPC bids vs Overture, I think you guys are all correct, in that a balance should be achieved and that any one measure is not the definitive yardstick. SERP: as Dave pointed out, an ubiquitous character or word like '大' (big) with no real commercial value will return 50mm results. PPC: remember 'mesothelioma'? Something that pays well today may not pay as well tomorrow. That said, quality generics like Olney's 'haken' will probably always do well. The message? Go with the quality generic. Nothing new there. Overture: I haven't noticed a positive correlation between large overture and more type-ins with IDN. The most type-ins I get are for a common household piece of furniture with a simplified ovt of 1,500. In contrast, a term with 150,000 ovt gets no type-ins.