Thank you all for your opinions on the situation.

I appreciate your time. Just a quick response so that someone who can answer the question doesnt get discouraged on it being solved: the names get renewed each year (assume names registered for 10 years), its not porn (ha, funny though), and
SEO and timing is not the issue. Again thanks to all who chimed in.
Looking for legal answer if plaintiffs can file dispute together for all their various names for same price so long as it is the same defendant. There are many cases in which one company pays same price for many different names against the same defendant (ex. read the lego case which was just posted).