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Originally Posted by Edwin I don't really see it that way - Japanese searchers have ALWAYS searched in Japanese, IDN or no IDN, since the very early days of being online. So it's 100% logical that Adwords ads should be keyed to Japanese keywords!
What I'm saying is that IDN may or may not become popular, but it's independent of Adwords and indeed of the larger Japanese market - no behaviour is being changed because of IDN. |
Yes, this is obviously where we part company.
Domainers all over the globe use the Overture Keyword tool to assess the liklihood of type-in. Overture clearly shows that the vast majority of people in Asia type in local characters. It, however, remains inconceivable that Chinese and Japanese will follow the same instincts when it comes to IDN. Why could that be? Well, one obvious explaination is because it simply doesn't work! No browser support!
Suppose they did try it one day, just like millions in the West and suddenly it did work, do really suppose that because they are breaking some western imposed Taboo that they desist from such deviant behaviour. And then even if they did start typing in then Japanese companies would hold the dot commer line, and sacrifice their own competitive advantage to maintain cultural purity on the internet. Or is just possible that like so many times in the last decade, there could be a sea change in the way people assess and use the internet?
Sorry, for me its a non-brainer.
Incidentally, it is being whisphered on the bloggs that Vista is going Beta 2 on December 17th with a final release on 23rd July 2006. IE 7.0 stand alone will almost certainly match or perhaps even significant beat those dates. It would seem that Judgement Day is upon us.
Best Regards
Dave Wrixon