Quote:
Originally Posted by Vision  The entire ad marketplace is deflating as advertisers cut budgets and spend less.
Less advertisers.
Big spenders, the category leaders, are just gone.
Those budgets don’t exist any more.
It is best to leverage domains within stronger, popular markets -- mortgage relief, health insurance, credit scores, foreclosures, debt consolidation, etc -- follow the money -- |
Exactly. Advertising budgets that used to exist are either gone or have been decimated by many companies just trying to survive.
Diversify & Develop. As with the stock market, or any other investment strategy, you cannot rely on just one product or service for all of your income. For the moment, credit / loan / consolidation names are doing well for me, but only when developed. One of my better performers at the moment is a .net that I bought here for around $50. I spent another $50 for unique content, a couple of hours on a layout, and put it online. Now it makes $5-$10 a day. And I do nothing. I also have many other unique niche sites that perform well at certain times of the year (clothing & travel mostly). So when one area is down, hopefully another will pick up the slack.
Also keep in mind the changes in browsers & search engines. With auto correct spell features, and suggested searches provided by the major engines, type-ins will naturally drop. However, if developed, a quality generic name will easily outperform a non related name on the same subject. Domain parking is better than nothing, but always just a waypoint to a developed site for me, unless I bought the name specifically to flip it.