Quote:
Originally Posted by CaleyD  Any advertiser coming on and crying about arbitrage....I point at you and laugh and I tell you to get your own affairs in order before you start pointing the finger at others. It is YOUR own stupidity that is creating the market, and as with everything in life, if their is a market there then someone will take advantage of it.....and rightly so, because it is everyones right to make an honest living, even if that is from the stupidity of others. |
Incorrect.
What hurts the industry is not people buying cheap clicks on google and sending them to google, but people buying traffic from third party providers, which there are hundreds of now, and sending it to google/yahoo. This traffic is pure garbage (we're talking exit popup traffic, etc), and yes, google still looks the other way even today, and millions of ad dollars are lost on this every month.
This is where the real money is made in arbitrage.
As far as advertisers being stupid, sure, the MAJORITY of Googles Adwords revenue comes from the millions of small sites in the adwords network, these are small business owners who generally focus on the day to day operations of the business and do not have the skills, knoweldge or cash to hire a campaign manager. They follow Google's easy to use keyword suggestion tool and TRUST that they're getting the best deal for their money.
The internet was built on TRUST, and not on one person scamming the other dry because they see a business opportunity.
You're saying that because they're running the business, and not constantly focusing on the juggling of keywords and bids, which are in many times, artificially inflated by the massive arbitrage campaings, it's ok to rob them blind.
Very unethical and damaging to the entire industry.
BTW, these guys also have figured out how to make money off the stupidity of others...
http://www.clickmonkeys.com/google_bomb.shtml