Well.. don't take it so literally. Who doesn't know Aaron Wall. I was just saying that domain keywords is one of the most important factors.
did you know that SEOBook contains the keyword "
SEO". The top 10 domain ranking for "
SEO" all contains
SEO in the domain URL, besides wikipedia.
Yes..domain keyword is extremely important but it is only one of major factors as you are well aware
Search for "web hosting", "lawyers" and "credit cards" and see who is #1. Those are probably the most competitive keywords out there.
I would have a hard time picking a winner between an amateur
SEO with awesome keyword domain vs. a
SEO guru without the keyword domain.