| "Automatic" link programs are just that, automatic.
You have a directory, so the important part is people going to the site AND clicking on the listings. Automatic link programs just have a bot go to your page several times. It is a good way to fluff up page view, but that's it, usually little to none (usually none) quality traffic.
As stated before, you should build up your links with people who want to see your site and are interested in its content. These people are the ones who will click though your directory and make your clients happy (if they pay you or not, they prefer listed to get clicks themselves). Plus, human traffic is far more likely to:
- Click on adsense (making you more money)
- Think about adding their own entry in your directory
- Bookmark your directory
- Recommend your directory to others
- Link to your directory from their sites.
Talk to webmasters who have sites similar to your directory's subject. Ask for links in exchange for free low end ads, or discounted higher end ads.
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