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Originally Posted by phrone  I don't see you even approaching them with an argument, more like a business opportunity for them. Give them the name, traffic stats, and be brief just like Macy said.
Short, sweet, and to the point - big companies don't have time to read a sob story. |
My two cents worth ... from a marketer's point of view -- not a domainer's point of view.
Most pharmaceutical companies don't know diddly about traffic, stats, etc. You might as well talk to them in Martian. They need to know how that domain will add to their bottom line.
Below is a portion of a letter I am preparing to sell a set of 16 sleep-aid related domains I own to big pharma. I haven't sent the letters yet, as I am still doing a little research to make sure I send it to the right person at each company.
"Dear [NAME OF EXEC]:
Would [Name of Pharmaceutical Company] like to own a marketing tool that could increase your market share and add millions of dollars to the bottom line for [Name of Drug]? You could own it in the form of a bundle of domain names, that includes [MYDOMAINNAME.COM]. It can help you differentiate your product from the others in an ever-more-crowded marketplace and help people find information about [Name of Drug], even if they can’t remember the drug name, or the name of your company. (Your competitor, Sanofi Aventis is doing something similar with ABOUTSLEEPINGAIDS.COM, SLEEPMEDICATION.INFO and SHUTEYE.COM.)"
Basically, I am offering them a marketing and sales tool. I tell them that it can bring them customers even if the customer does not know the name of their product or their company. They understand those terms.
BTW, my 16 domain names (the .BIZ, .COM, .NET, .ORG, .US, .INFO, .NAME, and .MOBI for each of two different domain names) are
much better and easier to remember than the ones referenced above. I also explain how buying the full set for each domain saves them the time, expense and effort to search for and acquire additional domain names to complete “the set.” Having the complete set ensures that all related web sites are unavailable to their competitors or potential detractors. This increases their value a great deal.
Anyway, that's what I think about the topic....
Best,
Toria