Originally Posted by Biggs101

That is THE Million Dollar Question... It's all about HELPING the end user seeing the LASTING VALUE and RESIDUAL INCOME that COULD be produced by owning the domain. Once you help the end user VISUALISE the impact on sales and credibility that the domain you are offering them COULD help create, the only game left to play is the negociations. Always do your homework on the firm... if they're financially very comfortable and stable, you can always aim high and work yourself down if they cannot 'afford' a higher asking price.