| It is a well thought out post - .mobi is about marketing, having a memorable name, minimizing site content for the mobile experience, etc. Good analogy to .org as well. Going on two years now and .mobi is far from dead, in fact there are a dozen or so more premiums in the Traffic auction in May, so lets see how those do. For every company not using a .mobi for their mobile site, there seems to be one or two others that do. I still don't see many .mobi's in everyday advertising (tv, magazines, newspapers, etc), but so far .mobi seems to be slowly catching on, and won't become the next .biz |