| It's important to read a wide variety of blogs/forums to gain a balanced perspective on domaining. Personal opinion and bias are rampant so learning to read between the lines is necessary to get your bearings as an investor. A first consideration is to understand that traffic, while meaningful, is only one metric of domain value. Any purchase made on traffic statistics needs to be carefully verified (for all the reasons you might imagine).
"Names selling at auctions without traffic stats" is commonplace ... particularly with high-quality generics. Traffic and PPC are low quality valuation metrics (insignificant) for marquee names. Although there is a large contingent of buyers who try to define value in this way as a strategy to buy assets for pennies on the dollar.
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