donnacha

Yes, that line is down at the bottom, logically applying to all the membership listed in the drop-downs above, including the one-year memberships. Of course, the undiscounted one-year memberships cost the same as the discounted 30yr memberships, so, that particular mistake is of no consequence.

The difference between "lifetime" and 30 years is, however, a different matter. Given the fact that the site is unlikely to exist in 30 years anyway, you should increase your revenues now by eliminating that anomaly and simply calling it a lifetime membership.

Incidentally, the $169.95 cost to upgrade from Platinum to Exclusive is not particularly attractive to anyone who does the math: it is only $30 less than completely new members will pay.

Given that existing Platinum members have, so far, resisted the temptation to pay you more, they are not going to bite for a derisory saving that seems to ignore their existing status and membership history. If you want to drive up your high-level subscriptions (and thereby increase the level of "Exclusive" activity overall) you should make the offer seem particularly good - at a rough guess, the psychological sweet-spot would be $100 and pitched along the lines of "... to thank you for you valued support of the site, we are making a one-time only offer to all of our existing Platinum members".

Brand new members are a different story, particularly if they are also new to domaining, they are generally naive enough to believe that paying top-dollar for everything is worth it. You will scoop 90% of them on the first pass but you have to try a little harder to lure the remaining 10%.