| If the price is right, I cannot see why PPC in general is not just smart business. You are getting an interested party to your website ( as stated before, with filters for "noise" ), and it is left to your own marketing presentation to "close" after you have someone's attention.
That said, though a "CLICK" is ostensibly a "LEAD", while $25 seems amazingly high, if the rate of conversion is high as well, maybe the company can afford it.
For the discussion to make much sense, I don't think you can argue in vague terms. "Can you believe people are paying X amount for a click?" We would probably need to be talking specifics. Basically, what people/company are paying what rates selling what product via what PPC SE?
Not all markets are created equal.
\\ WIZ // |