Thread: what is RPM?
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Old 08-21-2006, 06:41 PM   #7 (permalink)
think
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Re: what is RPM?

Quote:
Originally Posted by Paul_Kuhn View Post
I agreed until I saw this in my namedrive account:
1 domain
1 view
1 click
CTR 100%
Avg PPC 0.11
RPM 114.70

so, how do you explain this?
*curious*

Ahoi!
The average PPC is $.11 (There must be a fraction of a cent rounded down that is not shown)

If one click = 11 cents , then 1000 clicks = $110.00 (This is close to your RPM of $114.70. My guess is the fraction of a cent not shown in AVG PPC would make up the small difference of $4.70 per thousand uniques.)

Best wishes,

C.T. Kirkpatrick

aka: Think
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