FYI, there is no way for any bot to know if a link is paid or not unless you link to a high
PR site that is not related to your website. There is no
SEO firm in the world that doesnt use paid reviews or paid links. The thing that matters is how to run your campaigns and how you plan them. If you are talking about getting reciprocal links for your clients website then you are a fool and it would put the website in question at risk of getting banned altogether.
You are right about doing research before going asking for
SEO.You failed to see i said Keyword analysis, website analysis and competition analysis should be done before starting the campaign.
The keywords i showed you above only means that we can acheive high rankings on any keyterms no matter what the competition is.
We've been in business for more than 5 years and have worked with industries top companies.