Thread: what is RPM?
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Old 08-21-2006, 08:05 PM   #8 (permalink)
biggedon
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Re: what is RPM?

Quote:
Originally Posted by think View Post
The average PPC is $.11 (There must be a fraction of a cent rounded down that is not shown)

If one click = 11 cents , then 1000 clicks = $110.00 (This is close to your RPM of $114.70. My guess is the fraction of a cent not shown in AVG PPC would make up the small difference of $4.70 per thousand uniques.)

Best wishes,

C.T. Kirkpatrick

aka: Think
agree, but it's really just an estimation based on the traffic trend for that particular domain. it varies based on the ppc rate
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