| Isn't advertising inherently arbitrage? What was Fox doing when it was advertising its programming during the Superbowl? Buying traffic that it knew it could in turn resell at higher rates to its advertiser.
Arbitrage in and of itself is not the problem, its the click fraud shops in asia. Just try buying some Looksmart traffic and you'll see what I mean. Your budget will get eaten up on ad delivery 10x that of Google for mainstream terms and at a steep discount - analytics even look good to the average webmaster, but the truth comes through in conversions which are 0. And Looksmart is considered 2nd tier - I can't even imagine the kind of crap these other "networks" generate and throw at legitimate advertisers. |