| Remember, click fraud always hurts us in the long run... Click fraud can also be related to accidental clicking as the person truely isnt interested in the ad to begin with. Therefore google pays less per click...The advertiser has a certain budget regardless. When fraud is commited or there is an accidental clicking, the advertiser doesnt get the results he expected. In turn that potential major advertiser no longer wants to run his ads... or decides to pay less per click.
Well, limiting the accidental clicking, will give advertisers better results, and in turn will help to rebuild a stable PPC system.
PPC's are going way down... And I think that the increase in click fraud is having a huge impact on that. Cracking down on accidental clicking is a good first step if you ask me. Time to work on step two...
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