| Brainstorming... hypothetical case for leasing:
Lets say Corporation A has a budget of $10,000 per month for Adwords... and at a cost of .25 cents per click, is bringing in 40,000 customers per month from the Adwords budget.
Lets say Corporation A leases a domain in the same market-niche for $500 per month that has 5,000 visitors per month (which is then re-directed to Corporation A's web site)... the cost to Corporation A for the traffic from the leased domain would be 60% less than their Adwords PCP cost.
Food for thought. |