Quote:
Originally Posted by steveto 
"Google gives you points for linking those key words. I would guess that the words you rank high for in SERP are the words that are linked, is this correct?"
How do I check this....I am not too clear on this SERP thing.
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Go to google and type in your linked out key words. Where does your site pop up in the natural results page? #1, #2? #10?
Also, per your previous comment Google will pull the most "optimized" page which is not necessarily the most relevant page.