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Old 11-01-2005, 05:07 AM   #9 (permalink)
Edwin
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Name: Edwin Hayward
Last Online: 11-01-2008 11:40 AM
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Re: Local Character Adwords explode in Japan

Quote:
Originally Posted by dwrixon
The other thing I think needs to be taken into account is that already, a lot of people will be deferring computer renewals for the launch of Vista. With Japan being in deep economic problems for most of the last decade, a huge number of computer replacements will have been deferred. The economic outlook there is now finally looking much brighter. Expectt massive shipments of new boxes when Vista is launched in Japan.
Sorry to contradict you again, but I don't see anything locally that would back that expectation. Companies aren't hanging around waiting for Vista, and computers are dirt cheap already and getting cheaper by the day (like anywhere else I guess) and sales haven't exactly been slow over the last few years.

Note that the big growth is past on the proliferation front at least, with 82.8% of all households having Internet access (that includes web-enabled mobile phones) and there was a growth in the broadband market of over 10 million subscribers in 12 months. http://www.impressholdings.com/release/2005/025/

Where you're likely to still see growth is in online advertising rather than specifically internet use i.e. many many more yen chasing the same number of people...
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Last edited by Edwin; 11-01-2005 at 05:14 AM..
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