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<blockquote data-quote="chipmeade" data-source="post: 2198170" data-attributes="member: 86601"><p>Not only think of what the traffic itself is worth to you but what would the lost traffic would cost. Definately buy the name if it is an important part of your apples site. You will have to draw the line somewhere but the more important and close to your current efforts, the more worthwhile. I would redirect to that specific page, even if you are not going to get the full SEO benefit of the name as a stand alone. Consider that loss as an investment in your "apples.com" brand. You will still get the additional traffic, just not as much presumably. Remember a rising tide lists all boats. </p><p></p><p>An instance where a separate (but equal) website might be worthy would be for say a car dealership where their is value in the brand AS WELL AS the keywords. "MillerFord.com" and "DallasCars.com" Develop both but marry the brands a page or two deep. Get the generic benefit of the keywords in search with the geo name while also getting exposure for your established traffic generating "Name Brand"</p></blockquote><p></p>
[QUOTE="chipmeade, post: 2198170, member: 86601"] Not only think of what the traffic itself is worth to you but what would the lost traffic would cost. Definately buy the name if it is an important part of your apples site. You will have to draw the line somewhere but the more important and close to your current efforts, the more worthwhile. I would redirect to that specific page, even if you are not going to get the full SEO benefit of the name as a stand alone. Consider that loss as an investment in your "apples.com" brand. You will still get the additional traffic, just not as much presumably. Remember a rising tide lists all boats. An instance where a separate (but equal) website might be worthy would be for say a car dealership where their is value in the brand AS WELL AS the keywords. "MillerFord.com" and "DallasCars.com" Develop both but marry the brands a page or two deep. Get the generic benefit of the keywords in search with the geo name while also getting exposure for your established traffic generating "Name Brand" [/QUOTE]
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