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Domain Discussion
Domain Beginners and Newbies
Domain Value To An End User
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<blockquote data-quote="INFORG" data-source="post: 2212389" data-attributes="member: 1117"><p>Using your example, it really depends on the competition and current state. If when you search for "city fence installation", FredsFences.com is the first result, then Fred really doesn't need your domain. If Fred is having a hard time competing, then a viable strategy might be to go with a keyword domain, build it out and try to outrank his competitors, or maybe get an additional result on the 1st page in addition to his own. Although, some extra SEO and marketing effort for FredsFences.com might be a better route for Fred.</p><p></p><p>If there is existing type-in traffic to CityFenceIntallation, then it can be sold as a lead generator that he could redirect to his site. Easier to sell under this scenario, since you can tie those leads into how much a sale is worth, and how much he may spend on other advertising to get a lead.</p></blockquote><p></p>
[QUOTE="INFORG, post: 2212389, member: 1117"] Using your example, it really depends on the competition and current state. If when you search for "city fence installation", FredsFences.com is the first result, then Fred really doesn't need your domain. If Fred is having a hard time competing, then a viable strategy might be to go with a keyword domain, build it out and try to outrank his competitors, or maybe get an additional result on the 1st page in addition to his own. Although, some extra SEO and marketing effort for FredsFences.com might be a better route for Fred. If there is existing type-in traffic to CityFenceIntallation, then it can be sold as a lead generator that he could redirect to his site. Easier to sell under this scenario, since you can tie those leads into how much a sale is worth, and how much he may spend on other advertising to get a lead. [/QUOTE]
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