there seems to be more and more reliance on overture stats to justify perceived value in this forum lately - and although its one more tool its not the holy grail.
type ins and vanity is where the money is - anything else is self delusion.
Since most names have few if any type-ins, things like shortness, applicability, spelling, aesthetics, extension, etc. must be-- at least together-- more important than type-in traffic.
Actually I think I would prefer Overture to counter stats though. Once anything is put up as a site, other traffic factors come into play (search engines, bookmarks, links), distorting true type-ins. I wonder if there is a rough formula for translating Overture numbers to type-ins as a no-space-or-hyphen dotcom. It would probably stay true generally for one or two-word type-ins, dropping as you went to three-word, four-word, etc. On the other hand, one drawback of Overture is that singular and plurals are combined.