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This should probably go in the PPC Forum, but I'm unable to start a post there.
Kanoodle has a new PPC model that includes live newsfeeds. The theory is that people will stay on your site longer if it has actual content, rather than just generic PPC ads. I think they are onto somthing.
Kanoodle absorbed the best and brightest people from Sprinks last year when About.com made a deal with Google. Mark Josephson, in particular, is extremely sharp, and I expect Kernoodle to provide some real competition to Google's AdWords. They compete directly with Google (placing targeted text ads on sites like MSNBC.com and CBS Marketwatch) so the revenue is not split with a reseller. So far it looks promising.
{edited to remove affiliate link - sorry about that - I won't do it again}
Len
Kanoodle has a new PPC model that includes live newsfeeds. The theory is that people will stay on your site longer if it has actual content, rather than just generic PPC ads. I think they are onto somthing.
Kanoodle absorbed the best and brightest people from Sprinks last year when About.com made a deal with Google. Mark Josephson, in particular, is extremely sharp, and I expect Kernoodle to provide some real competition to Google's AdWords. They compete directly with Google (placing targeted text ads on sites like MSNBC.com and CBS Marketwatch) so the revenue is not split with a reseller. So far it looks promising.
{edited to remove affiliate link - sorry about that - I won't do it again}
Len