Ahhh, just a kid trying to profit from his 15 minutes of fame!
Come on guys, give the poor kid a break! He's just like all of us, trying to make a buck. I agree it's a pretty dumb stunt and there are better things he could do with his short-lived fame! But what the heck, somebody might pay big bucks for his "book"!
"Capitalize" on it! Except the media will probably turn it around against him. They can sell just as much writing about the battle between David and Goliath as they can revealing how David is a greedy, opportunistic pup, like so many others of his generation, blah, blah, blah. (Have to admit though; he is fairly clever and very resourceful.) Will MS crush him? Only if the public can be turned and comes around to despise him!