I posted this in the first thread about this...
...These idiots run a campaign for CLICKS and then get upset when their program or page does'nt convert..I can nearly guarantee you they did this (ran the ppc campaign) on purpose with Google to try to build a case against them and turn it into a class action lawsuit..these pencil neck would be do-gooders only want to recover millions of dollars in advertising money so THEY can get a big fat hefty chunk of it! Google runs ads on domains that WE PARK to make a living for money and it keep's the advertising/marketing world turning as well as the domain market, etc, etc. Lawsuits like this are designed to do one thing and one thing only..make the legal firm ALOT of money. Funny how everyone has the same motivations. Let me make one thing perfectly clear here...the ADVERTISER chose to run the campaign..GOOGLE does NOT guarantee conversions, if they found it was not working for them then they could stop it at any time! This also is a very small amount of money they spent and they are not assigning any value or credit to google for the branding and exposure their website/products/services received! There is a "pipe-line" effect where would be customers contact you later on down the road and end up doing business with you, esp. in a scenario where it's legal services involved! It's not like that kind of conversion happens overnight or it was a simple consumer point of sale conversion like buying a t-shirt online, etc. I think these idiots have unrealistic expectations about online advertising and do not have a fundamental understanding of the PPC market. It, quite simply put, is AVERTISING and as we all know...advertising budgets are for spending and they get spent. That's the cost of doing business! They potentially could ruin domain parking as a result of this and really hurt Google who simply has provided us all with a platform to make money, find what we want online, & advertise to customers. They simply cannot be held accountable for clicks that did not convert as long as those clicks were real and deemed to be generated by real human beings on the Internet. Maybe their offer sucked or their landing page was shitty and nobody wanted to do business with them. There is a very BIG difference between what PPC really is and what these lawyers seem to incorrectly interpret it as! :upset: :smilewinkgrin:
