I tend to be a bit wordy (and haven't actually converted any end-user sales with this method), but FYI, here is a letter I have sent out in the past. Names & domain were changed. I tried to show the potential buyer the clear benefits of owning a domain like this.
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FirstName LastName, Marketing Director
Potential Buyer Inc.
[address]
Dear Mr. LastName,
I am writing to offer PBI a unique and valuable property.
Your company is in the business of selling grompets. I can offer you something that will help your business attract more attention â and almost certainly increase grompet sales.
This item is the internet domain name Grompets.com.
PBI can benefit in several important ways from owning this domain:
1. If you choose to, you can "brand" your grompet business as Grompets.com - giving that as the website address that prospects should visit. This attention-grabbing domain is easy for them to remember, encouraging them to visit your website and buy your products. It also sounds authoritative, helping prospects to see you as the leading grompet vendor.
2. You can get visits from potential customers who, when looking for grompet suppliers, simply type Grompets.com into their web browsers. This so-called "type-in traffic" is a well-known and substantial practice that could bring you prospects you wouldn't otherwise get. You could simply forward all of those prospects automatically to your current website.
3. A key benefit of owning a one-word domain that describes a product category, such as Grompets.com, is that it can raise your standing with search engines (such as Google). When I typed "grompets" into Google today, PBI was the 30th link listed; since most people see only 25 links on one page (and don't look at more pages), they would never see your listing. Search engines like Google use a variety of factors to determine how the links should be ranked; one of those factors is the actual domain name. Using Grompets.com would help PBI get closer to the top of the list, thus reaching more prospects.
Companies worldwide sell grompets. The Grompets.com domain would be quite valuable to any of them. I am offering it to PBI because you appear to have a substantial company that could clearly benefit from this type of increased exposure to potential customers.
I will call you on Friday (February 31st) to discuss this offer further. In the meantime, if you have questions, please contact me by phone ([number]) or email ([email address]).
Sincerely,
My Name