I could see this being a name that could be used by a Tamagotchi or similar type of idea. Right now "social" is a great keyword, as everything is intertwined with social media. As far as the name goes, I can see it selling it at a low $xx,xxx if you found the perfect buyer that had to have this name. But in all fairness, this domain is probably worth $xxx - low $xxxx in a typical sale. Not sure if that's good news or bad news, depending on how much you invested.