My appraisal is based on more than a few uniques and revenue.
Aside from the new TV show, this is a very powerful word. It can be hard to appraise a name which doesn't have alot of obvious commercial potential, but I think it is obvious this is a rare and true gem.
Also, I think it is fair to say traffic is hardly an issue in this case, with such a powerful name. Not one for parking I think
I will be selling it if the offer is really really good. I think it is reasonable for me to ask for low $xxx,xxx. Otherwise I will hold on to it as it should make some daily good affiliate income.
I would assume traffic is low, in the case of such a good name traffic means very little. Also, existing traffic would mean nothing to an end user. Definitely one for developing I think