- Joined
- Jul 15, 2002
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producer said:the u.s. market is biiiiiiig enough. so, nobody in the u.s. really cares whether the world cares. if it becomes popular among americans thats plenty and more than good enough.
Bingo.
Localization will have a huge impact on the internet (and domain values in the years ahead) now that is imperative for virtually all business to have an online presence. Look at your local newspaper. Here in Tampa a full page ad in the Tampa Tribune that reaches readers in ONLY ONE CITY costs $10,000 for a one time appearance! It will be far more cost effective for businesses to buy domain names with a locally targeted extension (that work all year round) than these vastly more expensive forms of short-term media. The .US extension obviously fits perfectly for every one of those millions of American businesses that don't care about marketing to a whole nation or even a whole state for that matter. The potential in America alone is mind boggling.
In the past a major roadblock for businesses taking the web route was the difficulty surfers would have in discovering their locally oriented website. With the rise of search engines that index everything, that problem is going away. If I want to find sites about Tampa restaurants Google will give me that information immediately and point me to the ones that have their own websites.
I firmly believe that the domain industry's next class of millionaires will include those people who had the foresight to acquire the excellent words, terms and 3-letter acronyms in .US. As I mentioned in a post above, it's not about the corporations, its about selling to the massive (and much larger) small business market that has been priced out of .com.