.XXX is not supported by the vast majority of the adult industry it claims to represent.
I am sure ICM Registry will do fine for one major reason -
Their bread and butter will just be defensive regs.
People whoâs only interest in .XXX is stopping potential abuse of their brand/TM.
In fact much of their marketing has been around "protecting your brand".
Many people consider this type of behavior legal extortion, and it sets a bad precedent for future extensions.
There is a reason the majority of major companies are against the new gTLD program.
Brad