You're too old for the new gTLDs

[Theo]

Seriously, some would not qualify, per the new terms and conditions.

 

[manyagem]

Damn! I knew there was something dodgy about this business. I'll just roll over and die now then.

 

[MobileDesigner]

Yes. Pretty much.
When we were old enough to reg domains and learn about the .com, .net domains, the young ones couldnt. Now that tge young ones have grown up and got their own credit cards, theyre regging these new ones. So...as we old farts are listening to Journey on our 8-tracks, the youngins are listening to Justin Beiber on their iphones. Dude, our time is done with .coms and entering the donain names in the url. Its all about auto-suggest and keyword searches.
There is www.coke.com but there are other domains which Coke.com bought for promotions, television shows (for american idol, superbowl, etc), country versions, promotions, reward points, etc. but for this example, you want to look for the old coke commercial from the 70's...
you could simply go to www.coke.com and search your heart out spending an hour on that website OR you could search on the search engine like google using the keywords "old coke commercial".

You tell me which method that the user will take?

sorry... .com is old. No more to reg. boring. We are moving on to keyword-specific domains such as the nee gtlds