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If you haven't noticed lately, Google has dropped its right sidebar advertising. In place are thumbnail views of the website.
http://econsultancy.com/us/blog/825...and-side-ads?utm_medium=feeds&utm_source=blog
For those of you that pay for Adwords and placement, this should be of concern to you.
In essence, less ad blocks per page will most likely drive up the prices of bidding for keywords. This should concern advertisers who are trying to watch the bottom line.
Some have asked why is google dropping advertising streams when this is their revenue source. Well, only google would know that answer. But I have to guess that these were not major money makers in terms of comparison to ads placed at the top of the page and perhaps even the bottom of the page.
I am not sure that this is the case in every Google market as many of my searches still show the side ad menu bar. However, when I do see ads on this sidebar, they are pretty "local" or localized, meaning google is placing high priority on the searchers location as well as search (and browsing) history.
View attachment Picture1.jpg
However, even with the ad sidebar, these ads are covered over when the site thumbnail is displayed.
Which leads me to the next point (not mentioned in the article).
If you haven't noticed, Google is now displaying thumbnails of a site when you hover over that google search result.
View attachment Picture2.jpg
Again, this should be yet another indication of the emphasis on websites, content, and design.
Will this hurt parked pages? It surely is not going to help parked pages. Especially with Google who is always changing their search algorithms. None of their algorithms favor static pages or parked pages.
I use as an example one of my parked domains:
View attachment Picture3.jpg
This domain is PR ranked, DMOZ listed, solid history.
But, will the consumer recognize this as a parked page? Possibly not on the first look. But there is a possibility the consumer could begin to recognize what a parked page or ad laden page looks like and skip it entirely.
More importantly, without clicking on a single search result, you are able to see each individual site and its content rapidly. Most people agree that if a person visits your site and you don't capture their interest in the first 5-6 seconds, you lose that customer. Now, the viewer is able to view each site in much faster fashion without ever visiting that site which is ultimately going to drive traffic down, down, down.
Looking at my own example, because this is a parked page with a significant history and directory listing, you can quickly screen (scan) the top 10 results and see that most of the website thumbnails deal with the domain name, SEO, domain name discussion - in other words, very very little to do with a product or service of Pearly White Smiles. This is NOT what the consumer is looking for. This is NOT going to be good for traffic domains of any type that are parked. Here is a case of increased discussion and SEO pages leads to a less desirable search results for the consumer. In the first 5 pages of results (50 results total), there is only a handful of actual product or dentistry results.
I think it will be prudent for all domainers and parking companies to keep up with the ever changing trends and strategies that google is employing. Because those changes are not for the benefit of domainers and parking companies. It is all about the consumer and consumerism.
http://econsultancy.com/us/blog/825...and-side-ads?utm_medium=feeds&utm_source=blog
For those of you that pay for Adwords and placement, this should be of concern to you.
In essence, less ad blocks per page will most likely drive up the prices of bidding for keywords. This should concern advertisers who are trying to watch the bottom line.
Some have asked why is google dropping advertising streams when this is their revenue source. Well, only google would know that answer. But I have to guess that these were not major money makers in terms of comparison to ads placed at the top of the page and perhaps even the bottom of the page.
I am not sure that this is the case in every Google market as many of my searches still show the side ad menu bar. However, when I do see ads on this sidebar, they are pretty "local" or localized, meaning google is placing high priority on the searchers location as well as search (and browsing) history.
View attachment Picture1.jpg
However, even with the ad sidebar, these ads are covered over when the site thumbnail is displayed.
Which leads me to the next point (not mentioned in the article).
If you haven't noticed, Google is now displaying thumbnails of a site when you hover over that google search result.
View attachment Picture2.jpg
Again, this should be yet another indication of the emphasis on websites, content, and design.
Will this hurt parked pages? It surely is not going to help parked pages. Especially with Google who is always changing their search algorithms. None of their algorithms favor static pages or parked pages.
I use as an example one of my parked domains:
View attachment Picture3.jpg
This domain is PR ranked, DMOZ listed, solid history.
But, will the consumer recognize this as a parked page? Possibly not on the first look. But there is a possibility the consumer could begin to recognize what a parked page or ad laden page looks like and skip it entirely.
More importantly, without clicking on a single search result, you are able to see each individual site and its content rapidly. Most people agree that if a person visits your site and you don't capture their interest in the first 5-6 seconds, you lose that customer. Now, the viewer is able to view each site in much faster fashion without ever visiting that site which is ultimately going to drive traffic down, down, down.
Looking at my own example, because this is a parked page with a significant history and directory listing, you can quickly screen (scan) the top 10 results and see that most of the website thumbnails deal with the domain name, SEO, domain name discussion - in other words, very very little to do with a product or service of Pearly White Smiles. This is NOT what the consumer is looking for. This is NOT going to be good for traffic domains of any type that are parked. Here is a case of increased discussion and SEO pages leads to a less desirable search results for the consumer. In the first 5 pages of results (50 results total), there is only a handful of actual product or dentistry results.
I think it will be prudent for all domainers and parking companies to keep up with the ever changing trends and strategies that google is employing. Because those changes are not for the benefit of domainers and parking companies. It is all about the consumer and consumerism.
