Not sure which way you meant. If you meant it was going to be parked for the long term then it is much better to develop a mini site. This way you can prove (when you sell it) that it does have quality traffic. How long does it take to make 3-5 pages? Half an hour? An hour? Not much time to invest what potentially could make you a lot more money (more hits = more $$$ to a reseller *and* a developer).
If you're only thinking of parking for the short term, then either live with the bad type-in traffic and poor SEO of parked companies or still, do the mini site.
I bought a domain and parked it. In 2 weeks it got 3 hits and no click-throughs. I took 30 minutes to throw up a 3 page site, filled it up with some content, links to some relevant news, and a handful of reviews (plus Adsense and some affiliate links). I threw it up late January 11th.
Today (January 21, 10 days) it's had 83 hits to date. Subtract 5 hits of me looking over the index to make sure it is OK and 15 checking the adsense stats, that's still 63 hits. Out of those 63 clicks, I've had 10 affiliate click-thoughs (no purchases, but it is promising), 22 Amazon-related clicks (still, no purchases) and 7 AdSense clicks (a few cents, I think).
Sure, these are stats that will make any parker / domainer cringe, but this is only in the first ten days. Wait until the domain matures. I'm done with the site now, maybe just add in news stories and a few more reviews (minimal) and this mini-site might start making some money, enough to pay for the purchase price and the registration fees.
