Why Not Publish Listings’ Appraisal Values?

[DomainMart]

FACT: Major art markets publish a price range with their listings.

BENEFIT: Lynch and Ariely (1998) find that providing more product information to consumers leads to improved product fit and reduced price sensitivity. Obviously, the major art auctions realize the benefits too.

QUESTION: Why don’t domain name marketplaces publish appraisal ranges for their listings?

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Lynch, J.G. Jr. and Ariely, D., 1998. “Electronic Shopping for Wine: How Search Costs for Information on Price, Quality, and Store Comparison Affect Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention. Presented at Marketing Science and the Internet,” INFORM College on Marketing Mini-Conference. Cambridge, MA, 6-8 March, 1-54.

 

[khuldun]

Maybe because they want customers to appraoch them and then they have a better chance of a deal. Sometimes, people just check the prices and go ahead, without considering what else the buyer has on offer. In this way they can manage to make the buyers come to them so that can take the matter in their hands!!

 

[Andrew Shaw]

Domain appraisals are kind of useless in my opinion. Unless the person appraising knows all aspects of the domain, the appraisal is not going to be accurate. It also depends on who appraises the domain... There are apraisers that are complete BS, that are just out for a quick buck...and It would be hard to determine whos appraisals are legit.
Its better to let the buyers know your asking price for your domain, and whatever you find unique about it... weither it being traffic, or simply brandability... Its better just to set a price you have in mind, rather then a far fetched appraisal that may scare people away.