4.4 Million Dollar Domain deal announced

[D MARKS]

NEW YORK, Aug 02, 2006 /PRNewswire-FirstCall via COMTEX/ -- Bankrate, Inc. (RATERATE
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) announced today it has signed an agreement for the acquisition of three Websites owned and operated by East West Mortgage, Inc. for $4.4 million in cash. The Internet sites to be purchased by Bankrate include: Mortgage-calc.com, Mortgagecalc.com and Mortgagemath.com. The transaction is subject to the approval of Bankrate's Board of Directors and is expected to close within a week.

"We intend to leverage the consumer traffic generated by these Websites into the Bankrate.com offering within the next week," said Thomas R. Evans, president and CEO of Bankrate, Inc. "We anticipate that the organic traffic from these sites will help fuel our display and hyperlink ad sales and will be accretive in the near term," Mr. Evans, added.

 

[typeins]

They would have to already get massive traffic, the domains alone arent worth a fraction of that.

Nice sale anyway

 

[gariben]

just type "mortgage" in Google and you will know why they are paying that high

 

[i m gr8]

It comes 4th for "mortgage" at Google.

At overture mortgage gives 833745 searches last month , Obviously it gonna be more at Google then .

That Site Must be receiving alot of traffic ..

 

[labrocca]

I have actually used those sites before.

 

[MPinelli]

came up second for me in google

 

[maxo]

came up second for me as well, bankrate came 4th. mortgage-calc does not open for me, could be connection problem

 

[QuantumBeam]

just type "mortgage" in Google and you will know why they are paying that high

NICE
:greenbiggrin: