A
Andrew Allemann
Guest
Better lead follow up is worth the commission.
Domainers tend to gripe about paying commissions to marketplaces, especially when the lead was generated from a link on their own parking page.
This makes sense. If you, the domainer, generated the lead, why should you pay a marketplace a fat commission?
I think there are two ways that marketplaces can “earn” their commission:
1. The marketplace generates the lead. This can either be from someone searching on the marketplace for a domain, or (more likely) from distributing the listings to registrars. This is a high value for domain name sellers.
2. They do a better job handling the lead than you would. In this case, it means a faster response (preferably by phone) than you can provide as well as better follow up.
I received an email marketing pitch from Afternic today that smartly addresses the second value add. It proposes that domainers put a for sale link on their parking pages that leads to Afternic, and Afternic promises:
I know we’ve all used domain sales services that do little more than send the same email you would have sent to the prospect. I think Afternic’s pitch is solid. If the company consistently contacts leads that often and by phone, it’s worth the commission.
That’s not to mention getting into its registrar distribution network.
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Latest domain news at DNW.com: Domain Name Wire.
The post A smart brokerage pitch from Afternic appeared first on Domain Name Wire | Domain Name News & Views.
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Domainers tend to gripe about paying commissions to marketplaces, especially when the lead was generated from a link on their own parking page.
This makes sense. If you, the domainer, generated the lead, why should you pay a marketplace a fat commission?
I think there are two ways that marketplaces can “earn” their commission:
1. The marketplace generates the lead. This can either be from someone searching on the marketplace for a domain, or (more likely) from distributing the listings to registrars. This is a high value for domain name sellers.
2. They do a better job handling the lead than you would. In this case, it means a faster response (preferably by phone) than you can provide as well as better follow up.
I received an email marketing pitch from Afternic today that smartly addresses the second value add. It proposes that domainers put a for sale link on their parking pages that leads to Afternic, and Afternic promises:
I know we’ve all used domain sales services that do little more than send the same email you would have sent to the prospect. I think Afternic’s pitch is solid. If the company consistently contacts leads that often and by phone, it’s worth the commission.
That’s not to mention getting into its registrar distribution network.
© DomainNameWire.com 2016. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact copyright (at) domainnamewire.com.
Latest domain news at DNW.com: Domain Name Wire.
The post A smart brokerage pitch from Afternic appeared first on Domain Name Wire | Domain Name News & Views.
Related posts:
- 20 more end user domain sales
- 31 end user domain name sales
- eBay at 20 and the difficulty of building a market
Continue reading...
