Are there any rules surrounding "competing keywords"?

[grcorp]

Let me pose a scenario to you...

Let's say LivingSocial was to purchase keywords on google adwords, pertaining to searches for the word "groupon", to try and target those who are interested in deals.

Are there any rules within Google, or any laws, for that matter, that restrict one from purchasing keywords in their competitor's name?

 

[ianccc]

called "keyword jacking"

i know companies have gotten into trouble putting competitors names in the MetaData - not sure about Adwords

 

[BiggieBiggie is verified member.]

check:


support.google.com/adwordspolicy

 

[chipmeade]

Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received.

 

[amplify]

I know for sure TM bidding is not allowed for most if not all affiliates. This for example would be Company XYZ selling "X! (tm)" and you bid on the keyword "X!" to get the #1 spot, if caught, you will not get your money because you broke the rules as an affiliate of them (and you will be caught).