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Trying to make a long story short--it means--building a web site--establishing an identity & Internet presence--and providing some sort of tangible product or service associated with your domain.
One way to get attention--without fully developing a name or spending a lot of money--is to just put up a simple page with a nice Logo. It's amazing what a difference it makes when people see a name up in lights--so to speak.
Well--the first part of my comment was speaking mostly from a developer standpoint--to build a viable business--not just as a domain seller to resell the name. The second part of my comment was more about selling a name though--and making it more attractive to a potential buyer.
We probably all have a different view on what developing means.