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Domain Ads: Twice the conversion rate of search ads (Case Study)
5th Jun 2007 · Posted in Articles by Frank Michlick ·
Google Adsense for DomainsA case study by Efficient Frontier mentions how using the Google Adsense for Domains network doubled the conversion ratio of search ads for their clients. According to their website, âEfficient Frontier manages more than $400 million in annual PPC spend under management, counts 80 of the top 500 search advertisers as clients and manages over 30 million keywordsâ.
Tommy Hanson, Efficient Frontierâs Director of Partner Relations:
âOur clientsâ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.â Furthermore, Efficient Frontierâs clients are paying for cost-per-clicks that are equal to that on search for conversions that are coming in at twice the rate. âWhen we analyzed the results, we were shocked. We didnât expect to see that domain park sites can bring in the quality of traffic necessary to result in twice the conversion rates, at a cost-per-click thatâs equal to that on search.â
Conversion Rate Graph: Adsense for DomainsFinally there is some public statistical data on the conversion of domain parking ads. You can read the full study in PDF format here. Interesting that the sidebar mentions that Adsense for Domains is part of the Google content network, which I donât think is the case. Source
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Enjoy,
Dan
5th Jun 2007 · Posted in Articles by Frank Michlick ·
Google Adsense for DomainsA case study by Efficient Frontier mentions how using the Google Adsense for Domains network doubled the conversion ratio of search ads for their clients. According to their website, âEfficient Frontier manages more than $400 million in annual PPC spend under management, counts 80 of the top 500 search advertisers as clients and manages over 30 million keywordsâ.
Tommy Hanson, Efficient Frontierâs Director of Partner Relations:
âOur clientsâ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.â Furthermore, Efficient Frontierâs clients are paying for cost-per-clicks that are equal to that on search for conversions that are coming in at twice the rate. âWhen we analyzed the results, we were shocked. We didnât expect to see that domain park sites can bring in the quality of traffic necessary to result in twice the conversion rates, at a cost-per-click thatâs equal to that on search.â
Conversion Rate Graph: Adsense for DomainsFinally there is some public statistical data on the conversion of domain parking ads. You can read the full study in PDF format here. Interesting that the sidebar mentions that Adsense for Domains is part of the Google content network, which I donât think is the case. Source
_____
Enjoy,
Dan
