Domain Name Wire easyGroup applies for .easy top level domain name

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Getting the domain won’t be .easy. easyGroup, the company famous for easyJet, easyCar, and a host of other companies using the easy name, announced that it has applied for the .easy top level domain name. The company applied as a dot-brand, meaning the domain would be used exclusively by the company. easyGroup said its plan […]

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As a dot-brand, the value is probably less about public registration and more about trust, consistency and keeping the brand under one clear namespace. For that kind of use, the name fits very well.