As I have learned over the last few months, the overture score of a keyword with extension is a good way to gauge the level of traffic that a domain may have.
Obviously, there is no exact formula to figure out how much traffic a domain gets based on the overture score, as there are many confounding factors. For example, I assume that children's sites, or humor and celebrity sites are frequented by a population that is more likely to use yahoo in general and to type a domain name in a search bar instead of the browser. The population for more tech and educational keywords would be less inclined.
That being said, does anyone have a formula that they use to predict type in traffic to a domain based on overture? perhaps 1 overture with extension = 5 or 10 or 100 regular type-ins per month?
Very rough estimates are welcome!
Obviously, there is no exact formula to figure out how much traffic a domain gets based on the overture score, as there are many confounding factors. For example, I assume that children's sites, or humor and celebrity sites are frequented by a population that is more likely to use yahoo in general and to type a domain name in a search bar instead of the browser. The population for more tech and educational keywords would be less inclined.
That being said, does anyone have a formula that they use to predict type in traffic to a domain based on overture? perhaps 1 overture with extension = 5 or 10 or 100 regular type-ins per month?
Very rough estimates are welcome!
