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Story
In the early days of the Web, smart small Internet businesses could compete with just about anyone by working to make sure their Web pages were found first on search engines.
Fast forward 10 years. Search engines have become increasingly sophisticated. Paid search listings have exploded into the picture. Large corporations are now every bit as sophisticated and savvy about using search tools to direct traffic to their sites.
What's a small business to do to compete? The good news is that search engine optimization, or SEO, which got its start long before paid search placement burst onto the scene, offers every business a way to level the playing field.
SEO is as much an art as a science and requires a solid understanding of how search engines work and how consumers use them.
In the early days of the Web, smart small Internet businesses could compete with just about anyone by working to make sure their Web pages were found first on search engines.
Fast forward 10 years. Search engines have become increasingly sophisticated. Paid search listings have exploded into the picture. Large corporations are now every bit as sophisticated and savvy about using search tools to direct traffic to their sites.
What's a small business to do to compete? The good news is that search engine optimization, or SEO, which got its start long before paid search placement burst onto the scene, offers every business a way to level the playing field.
SEO is as much an art as a science and requires a solid understanding of how search engines work and how consumers use them.
