True, mantra. I have cable too, but I think this name can still be used to infer "connectonlinetoLA.com".
Has a catchy upbeat ring about it. And easy to mouth.
Can be worth $1k+ if the benefits of this name are articulated well. Some people diss the power of branding and internet identity in favor of generics.
Tell it to the guy who owns xbox.com. I believe he is a member here