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Ful story
Tomorrow Microsoft will bring dramatic 3-D mapping to the browser window. Windows Live is set to launch photorealistic 3-D imagery for the "urban core" of 15 U.S. cities: San Francisco, San Jose, Seattle, Boston, Philadelphia, Los Angeles, Las Vegas, Detroit, Phoenix, Houston, Baltimore, Atlanta, Denver, Dallas and Fort Worth. An image of virtual San Francisco, as provided by Microsoft, is above.
Microsoft has already built out 3-D terrain imagery on a near global basis and the company has said it wants to expand 3-D imagery to all major U.S. cities and those around the globe.
The 3-D imagery will be another view, available beside the 2-D existing aerial views, which include Bird's Eye. Microsoft already offers real-time traffic information and will do so in the 3-D environment as well. All the features of Live Local, including collections and local listings will be available in the 3-D environment.
And yes, advertising will be happening within the 3-D product. There will be, for example, brand advertising on 3-D billboards and on virtual building sides. According to the press release, "Similar to billboards on the side of roads, virtual billboards will be available throughout Live Search in the 3-D view. The ads available within the Virtual Earth 3-D experience are created using a combination of technologies from Virtual Earth, Massive Inc. technology, and the advertising platform from Microsoft Digital Advertising Solutions."
Tomorrow Microsoft will bring dramatic 3-D mapping to the browser window. Windows Live is set to launch photorealistic 3-D imagery for the "urban core" of 15 U.S. cities: San Francisco, San Jose, Seattle, Boston, Philadelphia, Los Angeles, Las Vegas, Detroit, Phoenix, Houston, Baltimore, Atlanta, Denver, Dallas and Fort Worth. An image of virtual San Francisco, as provided by Microsoft, is above.
Microsoft has already built out 3-D terrain imagery on a near global basis and the company has said it wants to expand 3-D imagery to all major U.S. cities and those around the globe.
The 3-D imagery will be another view, available beside the 2-D existing aerial views, which include Bird's Eye. Microsoft already offers real-time traffic information and will do so in the 3-D environment as well. All the features of Live Local, including collections and local listings will be available in the 3-D environment.
And yes, advertising will be happening within the 3-D product. There will be, for example, brand advertising on 3-D billboards and on virtual building sides. According to the press release, "Similar to billboards on the side of roads, virtual billboards will be available throughout Live Search in the 3-D view. The ads available within the Virtual Earth 3-D experience are created using a combination of technologies from Virtual Earth, Massive Inc. technology, and the advertising platform from Microsoft Digital Advertising Solutions."
