mortage.com (typo) vs. mortgage.net

[bensd]

Hi there,
I was just looking through the sales page on DNJournal and found these two sales:

mortage.com (typo) $242,500 April '06

mortgage.net $149,000 Nov '06

I'm baffled to think that someone would pay almost $100k for a typo! even if it is .com

What are your thoughts?

 

[tonyfloyd]

that is a huge traffic domain.....and a commonly mispelled word.....

 

[bensd]

I understand that but $100k extra than then correct spelling?

any more thoughts?

 

[Devil Dog]

I understand that but $100k extra than then correct spelling?

any more thoughts?

Hell, the way home prices are these days, a few extra clicks on the .com will pay for the difference.

 

[mattbodis]

1300 overture on mortage.com vs 100 overture on mortgage.net.

You tell me.

 

[BobDiGiTaL]

Undevoleped and parked, the dot com mortgage typo will receive many more typeins and clicks, and make way more revenue.

mortage.com (typo) $242,500 April '06

isn't a bad domain, I would have not paid that price. Not yet,
I may have paid $242,500 for morgage.com [sic]

 

[katherine]

Perhaps it was an expensive buy. Names are often overpaid in the drops.
If it takes 20 years to recoup the purchase price in PPC then yes it was overpaid. I guess the buyer knew what he was doing and that the price was justified.

 

[EM @MAJ.com]

Undevoleped and parked, the dot com mortgage typo will receive many more typeins and clicks, and make way more revenue.

isn't a bad domain, I would have not paid that price. Not yet,
I may have paid $242,500 for morgage.com [sic]

Is it worth it $242,500 for morgage.com? How many years you think you can get your money back? 20 years or maybe more

 

[petrosc]

1300 overture on mortage.com vs 100 overture on mortgage.net.

You tell me.

The price lists of generic .net and a typos are very different. The revenue multiple for a generic .net is much greater than that of a typo.

However, the ovt of the typo is 13x greater than the .net's and that seems to compensate for the price difference, and even give a big advantage to the typo.

Is it worth it $242,500 for morgage.com? How many years you think you can get your money back? 20 years or maybe more

With 1300 ovt and a few dollars RPC do you really think that it will take more than a few years?

 

[hugegrowth]

it makes sense given the overture scores, and underlines the preference for .com over anything else.

 

[EM @MAJ.com]

With 1300 ovt and a few dollars RPC do you really think that it will take more than a few years?

don't throw back the same question i'm asking.

What is the estimate years to gain the money back? In number of years, estimate would help.

 

[petrosc]

don't throw back the same question i'm asking.

? not sure what you are talking about-wasn't my intention to offend you. it's hard to estimate how many years it will take for ROI without detailed traffic and CTR, but IMO for sure not more than 5 years, maybe even less. Assume minimum 20% CTR and at least $1.50 per click, and thousands of visitors per month.

Let's make an assumption:
10,000 visits per month(in reality it may be much more)
I have some high paying keyword domains that have 25%CTR in average, $1.65 RPC and close to $400 RPM.

Taking that data and assuming it could be a similar case with the stats of mortage.com, 10K type-ins per month would bring him $4k/month revenue. That's close to $50k/year so in 5 years he should start making profit.

 

[Shaggy]

? not sure what you are talking about-wasn't my intention to offend you. it's hard to estimate how many years it will take for ROI without detailed traffic and CTR, but IMO for sure not more than 5 years, maybe even less. Assume minimum 20% CTR and at least $1.50 per click, and thousands of visitors per month.

Let's make an assumption:
10,000 visits per month(in reality it may be much more)
I have some high paying keyword domains that have 25%CTR in average, $1.65 RPC and close to $400 RPM.

Taking that data and assuming it could be a similar case with the stats of mortage.com, 10K type-ins per month would bring him $4k/month revenue. That's close to $50k/year so in 5 years he should start making profit.

I agree with ya. If I had $250k to spend, this would be a great way to spend it.

 

[StockDoctor]

in 5 years he should start making profit.

If typos still work in 5 years, and parked pages are still around.

 

[Beachie]

There is more at work in this industry than just X times PPC revenue.

 

[petrosc]

There is more at work in this industry than just X times PPC revenue.

I agree but in this case its a typo and x times PPC is the only factor IMO

If typos still work in 5 years, and parked pages are still around.

you have a point there. agreed

isnt this why there are so many people in the tm typo business? there is ROI in 20months